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We Campaign Because They Can't

RSPB

Four 15-second videos for social media to campaign for the environment

Animation for good

For ‘We Campaign Because They Can’t’, we are proud to collaborate with B Corp-certified GOOD Agency to create a series of campaign videos featuring animals struggling to campaign for their environment.

The goal was to entertain the audience while also calling them to action on environmental issues. We optimised our workflow by designing everything to frame, creating fast 3D blockouts of the scenes followed by paintover designs that the CG team closely matched. 

We aimed for a tactile, miniature set aesthetic inspired by Wes Anderson, carrying it through to the cinematography.

Director Dane Winn adds, "Our goal was to create an emotional connection with the audience; making them laugh, reflect, and act. The charismatic characters we've introduced carry the weight of their message with a hopeful note, encouraging viewers to support the RSPB’s mission." 

The characters were designed for efficient modelling, rigging, and precise performance without overcomplicating the assets. This project marked our first use of Blender rigging by our in-house team as we continue integrating Blender into our pipeline.

Final look

Behind the Scenes

CREDITS

Director
Dane Winn

Art Director
Grant Berry

Production
Chantal Baldwin
Rachael Exton

CG Supervisor
Arthur Tibbett

Creative Directors
Grant Berry
Tom Box
Damian Hook

Head of Production
Lizzie Hicks

Storyboarding
Joe Kinch

Design
Grant Berry
Joe Kinch

Assets
Sophie Jameson
Lisa Mae Evans
Cassandra Haulot

Animation
Dane Winn
Sarah Tribe

Rigging
Leo Blackmur
Vasil Shotarov
Matt Jenkins
Ana Maria Savastre
Rhulani Rengane

Lighting & Compositing
Robin Danielsson
Jack McEntire

Sound Design
750mph


GOOD Agency

Executive Creative Director
Bryn Attewell

Copywriter
Pav Rao

Account Management
Eleanor Davies
Daniel Webb
Daisy Leeson

For new business enquiries, please contact nicky@blue-zoo.co.uk