We Campaign Because They Can't
RSPB and GOOD Agency
Animation for good
For ‘We Campaign Because They Can’t’, we are proud to collaborate with B Corp-certified GOOD Agency to create a series of campaign videos featuring animals struggling to campaign for their environment.
The goal was to entertain the audience while also calling them to action on environmental issues. We optimised our workflow by designing everything to frame, creating fast 3D blockouts of the scenes followed by paintover designs that the CG team closely matched.
We aimed for a tactile, miniature set aesthetic inspired by Wes Anderson, carrying it through to the cinematography.
Director Dane Winn adds, "Our goal was to create an emotional connection with the audience; making them laugh, reflect, and act. The charismatic characters we've introduced carry the weight of their message with a hopeful note, encouraging viewers to support the RSPB’s mission."
The characters were designed for efficient modelling, rigging, and precise performance without overcomplicating the assets. This project marked our first use of Blender rigging by our in-house team as we continue integrating Blender into our pipeline.
CREDITS
Director
Dane Winn
Art Director
Grant Berry
Production
Chantal Baldwin
Rachael Exton
CG Supervisor
Arthur Tibbett
Creative Directors
Grant Berry
Tom Box
Damian Hook
Head of Production
Lizzie Hicks
Storyboarding
Joe Kinch
Design
Grant Berry
Joe Kinch
Assets
Sophie Jameson
Lisa Mae Evans
Cassandra Haulot
Animation
Dane Winn
Sarah Tribe
Rigging
Leo Blackmur
Vasil Shotarov
Matt Jenkins
Ana Maria Savastre
Rhulani Rengane
Lighting & Compositing
Robin Danielsson
Jack McEntire
Sound Design
750mph
GOOD Agency
Executive Creative Director
Bryn Attewell
Copywriter
Pav Rao
Account Management
Eleanor Davies
Daniel Webb
Daisy Leeson