Cbeebies
BBC Creative
We were thrilled to work with BBC Creative to produce the new Cbeebies idents, which will bring the Cbeebies branding in line with the existing BBC portfolio. Blue Zoo has a long history of working with the Cbeebies branding and were excited to continue working with such a well loved channel.
Using the redesigned Cbeebies Bugs, we created 16 brand new idents in a 2D style, weaving the design language of the bugs seamlessly throughout the environments.
"Having worked with the Cbeebies branding on many occasions, it was a real pleasure to have the opportunity to refresh the channel identity. Creating worlds for the bugs and finding stories to tell that related to its audience was an exciting creative challenge and we’re delighted with the results."
- Damian Hook, Creative Director
“Collaborating with BBC creative to give the much loved Cbeebies brand a refresh was a fantastic opportunity for our team. The Hero Characters which had already been designed set a good foundation for how we would approach the art direction. We decided early on that the environments and Props would take inspiration from the characters shape language ensuring we created a strong brand identity that belonged to Cbeebies. The idea of being contemporary and having longevity also remained at the heart of the render finish and production approach. With this in mind we pushed for a 2D treatment, whilst pulling on 3D to give that extra depth in animation qualities, that was desired. A big thank you to the producers and artists that made this as fun as it looks.”
- Grant Berry, Art Director
“As the parent of a three-year-old, I was excited for us to re-define these characters and their world for such a beloved kids channel. We wanted the project to feel contemporary with tons of personality and have little moments for audiences to appreciate over and over again. We used a combination of 2D and 3D techniques to take advantage of our skillset and elevate the animation to make something really appealing and charming.”
- Dane Winn, Director
CREDITS
Client - BBC Creative
Blue Zoo
Director
Dane Winn
Production
Shannon Reeve
CG Supervisor
Arthur Tibbet
Creative Director
Damian Hook
Head of Production
Eve Hebditch
Art Direction & Design
Grant Berry
Lead Background Artist
Nicola Coppack
Background Artist
Estelle Lebfevre
Design
FinnBarr Martin
Prop Design
Joe Kinch
Modelling and Texturing
Sophie Jameson
Rigging
Leo Blackmur
Vasil Shotarov
Animation
Charlotte Binnie-Thompson
Zakaria Bourezk
Storyboard Artist
Barry Reynolds
FX
Andreas Domenech Sanchez
Lighting & Compositing
Yolande Clerke
Marion Metivier
Hugo Bussiere