We love a juicy brief, so when we were asked to produce a short animation for Nivea showing a community of dirt characters being wiped out by a tornado - we couldn’t be happier.
The animation was commissioned for the launch of Nivea Men’s Moisturising Tornado Liquid Cleanser; a product that cleans deeper. In our animation, we zoom right in to the surface of the skin to reveal a tiny colony of dirty critters, revelling in their revoltingness. Then along comes the tornado, so strong it wipes away the critters and their filthy surroundings.
We had a lot of fun making this animation. Not only is it a refreshing style of advertising for a beauty product (excuse the pun), it also involved our favourite thing: designing quirky, funny characters, full of wit and personality.
Introducing the dirt men
Our Character Designer extraordinaire, Joe Kinch, came up with a series of goofy characters, and we tested a variety of renders on them.
We were fortunate to have lots of creative freedom with this project, and were able to stay true to our vision of the dirt men. Their facial expressions, the humour, how they move and interact with each other, their personalities - are all as we originally envisaged.
“This commercial was a perfect fit for studio, combining high quality CG character design & animation with a crazy action packed script full of silliness, which had to be produced to a very high standard in a very short timeframe!”
Tom Box, Co-Founder, Blue Zoo
No time to muck around
Incredibly, we completed the animation in 6 weeks, which is a serious achievement considering the rendering required to produce realistic skin, dust and tornado waterspouts! We used a clever combination of simulation and pre-rendered effects at the composting stage of production, and were able to achieve the desired finish.
The animation, titled ‘Doom Of The Dirt’, will be hosted on Nivea’s Asian website, and supported with a social media campaign.