We’ve had so much fun animating ‘Double Dip’, the bonkers, halloween themed commercial for Baby Bottle Pop Lollipops.
We were commissioned by Nickelodeon Creative Services in New York to do what we do best, and create some hilarious CG character animation to advertise new Bottle Pop’s with Popping Powder in the run up to the spooky season. We ramped up the silliness for this production to appeal to tweens, and unsurprisingly half the Zoo wanted in on the action, making it a genuinely collective effort.
Introducing ‘Double Dip’
Our mischievous witches gather round the cauldron to brew up their Bottle Pop’s with Popping Powder, naturally using popping weasel and a howl of hair wolf. Chaos ensues when one witch ‘double dips’.
Stop motion effect
We were keen to imitate stop-motion animation, but used CGI for flexibility so we could really accentuate each expression and pose for maximum craziness.
"Imitating stop-motion using CGI is trickier than it seems. We managed to achieve the effect by adding some desired 'imperfections' here and there throughout the animated sequences. The key is making the characters' movements more jittery and less smooth.
Using CGI allowed us to achieve a wide range of crazy facial expressions, which is something almost impossible (or very very expensive) to do in a stop-motion production. I'm very happy with the result the team has crafted in such a short amount of time!"
-Simone Giampaolo, Animation Director
Speed was of the essence with this project, and we turned the whole lot round in an astonishing four and a half weeks. We pooled resources from across the studio, even taking lead with the sound design as Nickleodeon liked our approach so much, and managed to work our magic in time.
"It was an absolute brilliant experience to work with Blue Zoo, from the treatment to the final piece. I enjoyed how immersed and collaborative everyone was".
-Hafeez M Saheed, Vice President, Head of Production, Nickelodeon